A customer avatar aka a persona is a staple of nearly all marketing practices. It’s definitely something I should have learned earlier on because it’s used often. From email marketing to blogging, and even social media.
Your avatar is crucial to every marketing effort you put forth. We’re going to break down what an avatar is, how to create one, and how to implement it.
A persona or customer avatar is a fictional character that you create.
This character is the ideal person who would resonate with your brand and buy your products.
To create an avatar, you need to ask questions that will give you enough detail to visualize their behavior and interests.
Here are some questions that you can ask to create your customer avatar…